Public reference / Search and AI visibility

SEO, GEO and AEO guides grounded in public evidence.

Practical implementation notes for making websites crawlable, understandable, and useful as sources. Every guide separates established standards from proposals and sampled measurements.

01AEOReviewed 2026-07-198 min read

How to structure pages for AI citations and answer engines

A practical page structure for crawlable, evidence-backed answers that can work in search results and AI-generated responses.

Read practical guide →
02GEOReviewed 2026-07-197 min read

llms.txt: what it does, what it does not do, and how to publish it

A factual implementation guide to the voluntary llms.txt proposal, including scope, format, maintenance, and common mistakes.

Read practical guide →
03MeasurementReviewed 2026-07-198 min read

How to measure B2B visibility across search and AI answers

A defensible measurement framework for organic search, answer-engine citations, branded demand, and qualified business outcomes.

Read practical guide →
04GEOReviewed 2026-07-197 min read

robots.txt for AI crawlers: separate search, training, and user actions

How to configure AI crawler rules without confusing search visibility, model training controls, and user-triggered retrieval.

Read practical guide →
05SEOReviewed 2026-07-199 min read

How to audit canonical, hreflang, and sitemap consistency

A URL-level workflow for finding sitemap drift, conflicting canonicals, broken language clusters, and indexation mismatches.

Read practical guide →
06SEOReviewed 2026-07-198 min read

How to evaluate an AI SEO platform before you buy

A buyer's checklist for separating useful SEO automation from polished dashboards, vague scores, and unreviewable code changes.

Read practical guide →
07MeasurementReviewed 2026-07-199 min read

How to measure AI search visibility without inventing a market share

A practical framework for combining technical readiness, sampled AI answers, referral traffic, and qualified conversions.

Read practical guide →
08SEOReviewed 2026-07-198 min read

SEO audit vs. agentic remediation: what are you paying for?

The practical difference between a one-time diagnosis and a repository workflow that prepares, validates, and verifies repairs.

Read practical guide →
09SEOReviewed 2026-08-057 min read

How to validate an XML sitemap

A practical XML sitemap validation workflow covering discovery, syntax, indexes, URL eligibility, redirects, noindex directives, and canonical conflicts.

Read practical guide →
10SEOReviewed 2026-08-056 min read

Sitemap index vs. URL sitemap: which format should you use?

Understand the difference between sitemapindex and urlset files, when to split sitemaps, and how to organize large URL inventories.

Read practical guide →
11SEOReviewed 2026-08-056 min read

How to fix redirects in an XML sitemap

Find redirected sitemap URLs, replace them with final canonical destinations, and prevent the sitemap generator from reintroducing old URL forms.

Read practical guide →
12SEOReviewed 2026-08-056 min read

How to remove noindex URLs from a sitemap

Resolve sitemap and noindex conflicts by deciding whether each page should be indexed, then aligning robots directives and sitemap membership.

Read practical guide →
13SEOReviewed 2026-08-057 min read

How to fix canonical and sitemap mismatches

Resolve URLs that are submitted in a sitemap but canonicalize to another location, including host, protocol, path, locale, and parameter conflicts.

Read practical guide →